Do you love coffee? We love coffee. In fact, in an alternate dimension this agency might have been a coffee shop. It would've looked something like this.
View ProjectAce of Curls didn't have an identity. We fixed that. Then we gave it a trim and styled it with some fresh visuals and a website too.
View ProjectWe love communicating through media. So why not a media company? We made it, or planned it, or thought about it...we did something.
View ProjectThis is the foundation. This is where a brand is made. However, the visual side of branding which we all know and love is only a small part of this process. The importance lies with the non-visuals. Discovering what a brand is all about, its mission, its values—everything that defines it. The visuals which serve to identify the brand come after, and after all the effort put into the non-visual side of things, the brand’s logo and other visuals come naturally.
It’s time for the people to connect with the brand. It’s time to build awareness, reach out, and convey everything we just established. It’s time for all things marketing and advertising.
Having an impact strengthens and solidifies people’s connection to a brand. But more importantly, it allows for the brand to leave its mark. The connection established between the people and a brand is something that lasts and shapes how the brand is thought about and perceived. It allows for the brand to communicate its message and values in a way that resonates.