Crisis.
The visual brand establishment for AOC was such a success that we were granted the opportunity to work with AOC further. That’s when we realized we had big problems.
What's Important?
AOC didn’t have an identity. A logo is nothing to a brand if the brand has no meaning or purpose. The logo should be used as an identifier to the brand's message. It's like we were hair-dying a bald head.
So we took some time to grow the brand's non-visual branding. The important stuff that contains a brand's mission and values.
(VISUALS)
Solution.
The owner, Teresa, gave us all she had. Then, we dove even deeper. With her help and support we revealed AOC’s strengths, pointed out its weaknesses, established its values, and uncovered its story.
Through Natural Hair, we cultivate experiences to change lives
