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First task, establish the identity.
We noticed a hole in the news outlet market. No news channel was delivering content exclusively on newer generations' favorite platform, social media.
With the brand developed, it was time to establish their visuals. However, this process took no time at all because we focused on the non-visuals first.
The logo resembles an infinite wire that connects people and information.
Every user connected to the wire is not only connected to information catered towards them but everyone connected to the wire too. This web represents just that.
We feel it's extremely important to show our process and how we work. That's why we come up with these brands. We also want to stress the importance of knowing the identity of a brand and the people we work with. This understanding leads to an efficient design process.
